Leading non-fungible token peer-to-peer marketplace For the Haas F1, OpenSea will create an NFT collection.
Haas F1, the only American-owned team competing in the FIA Formula One World Championship, announced the collaboration on Thursday.
Haas F1 stated on its website in a press release:
“As the ‘Official NFT Marketplace Partner’ of the Haas F1 Team, OpenSea will collaborate with the team as well as external collaborators to create a collection of branded NFTs.”
According to the racing team, the initiative aims to increase fan engagement. “NFTs have the incredible power to unlock new experiences and provide us with a canvas to bring people together around the things they love in new ways,” said Shiva Rajaraman, Vice President of Product at Opensea.
The executive emphasized that the cryptocurrency company is excited to launch innovative collections with Haas F1 and provide new opportunities for their community of devoted fans to get closer to the action.
The Opensea logo will also appear on the VF-22 cars, which were designed and built by the Haas F1 Team to compete in the 2022 Formula One World Championship.
“We’ve been looking for the right partner in the NFT space, and we’ve found it in Opensea,” said Haas F1 Team Principal Guenther Steiner.
“We know we’ll be in good hands with Opensea guiding us on our collections and fan engagement opportunities because they’re not only connected to all the key players but they’re an industry leader with innovation at the forefront of everything they do,” Steiner added, commenting on Haas F1’s first steps into the NFT space.
Collaboration between the crypto industry and the popular racing sport has grown in popularity in recent years.
In the summer of 2021, Formula One signed a multimillion-dollar crypto sponsorship deal with Crypto.com, and Red Bull Racing partnered with cryptocurrency exchange Bybit in early 2022.
F1 filed eight trademark applications in the United States in mid-October, covering a variety of crypto, NFT, and metaverse products and services.