Ryan Wyatt, president of Polygon Labs, announced a partnership between layer 2 blockchain platform Polygon and customer relationship management (CRM) software provider Salesforce for an NFT-based loyalty programme.
Wyatt tweeted on Thursday, “Salesforce will help their clients onboard to Polygon using its management platform to let its clients develop token-based loyalty programmes.
The announcement follows the enterprise software behemoth’s announcement on March 15 that it was expanding its client services to include the administration of non-fungible token (NFT) loyalty schemes.
With your CRM, track real-time blockchain data from launches on Ethereum and Polygon, according to Salesforce’s Web3 platform website.
Salesforce delayed responding to a request for feedback.
For businesses, loyalty programmes can be profitable. According to research from Smile.io, a provider of rewards programmes, repeat consumers can account for almost 40% of a company’s income.
Blockchain technologies have been utilised more frequently in recent years to increase client interaction and provide loyalty incentives.
For instance, Gemini and BlockFi both declared they will start selling credit cards with bitcoin rewards. With its startup engagement initiative in 2022, Mastercard assisted Upstart, a loyalty programme based on NFT.
